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Radix Analytics Private Limited

Pricing

MEROS

Setting Prices in Dynamic Businesses

  • Airline passenger fare pricing has revolutionized airline management
  • Pricing advertising inventory on television works on same RM principles
  • Setting right offer price for truck freight on load-boards determines success of freight companies
  • An entirely different approach to pricing along with SKU features is used in the CPG world where novel items are born and get killed every other day
  • Housing finance needs to predict property prices given myriad features of properties and their surroundings

Case Study

Freight Pricing across US Mainland

Issues & Objectives

  • The trucking company was facing challenges in agreeing on right freight price with truck operators
  • Only a few skilled agents with knowledge of certain lanes could negotiate successfully
  • Suggest appropriate fare to be offered on load-boards for full truck loads (FTL) freight on a specific lane (Origin-Destination) for a particular date, equipment & load features, in the continental US market

Challenges

  • Very sparse data: 70,000 loads (over 3 years), spread over 70 lanes and 42 equipment to answer a problem for any lane across the continent
  • Apparently erratic prices: e.g. OH-TX lanes (750-1200 mi) are priced same as IN-PA (500-600 mi), for same equipment!
  • Prohibitive price of historic data from Truckstop or DAT meant only generic third-party data like Fuel prices & CASS index

Solution & Results

  • Ensemble modelling – A very large number of models were developed
  • A combination of very accurate localized models and broader hub-based models gave ~95% accuracy
  • Solution deployed using MLFlow, integrated with DataLake and transaction system

Case Study

Pricing Advertising Inventory

MEROS

Ad Revenue Optimizer

  • Advertisers buy certain audience for a budget – an agreement to buy advertising time (inventory) on properties and timebands at certain prices
  • Customizing these prices and inventory while ensuring overall fill across days & weeks, maintaining price/value of each property is a complex inventory fill monitoring and non-linear pricing & inventory allocation problem
  • Radix has developed Ad Revenue Optimizer (ARO) – a comprehensive software for broadcaster ad-revenue management

Case Study

Passenger Airline Revenue Management

MEROS

Airline RM

  • A budget airline wants to set prices competitively and ensure high fill rates on its routes
  • Using well-established Revenue Management principles, and airline & geography-specific nuances, Radix setup a system for forecasting yield and PAX at various DCPs for each flight-date
  • It has features like adjust PAX count pick-up trend
  • The forecast are run as nightly batches with possible manual triggers
  • Rolling forecast provide RPK, ASK reports etc.